The client
Greater Manchester TravelSafe Partnership (GMP, TfGM, Metrolink, Stagecoach, First Bus)
The brief
To develop a brand identity for a new partnership between Greater Manchester Police, Transport for Greater Manchester, Metrolink, Stagecoach and First bus.
The concept
The brief for the branding was to come up with something that was serious, corporate, authoritative, non-security related and gave the viewer a sense of safety. This needed to work across a range of materials - contact cards, exhibition materials and vehicle livery.
TravelSafe vehicle livery