The client
TravelSafe Partnership (TfGM, GMP, BTP, Stagecoach, Arriva, Go North West, Northern, Metrolink)
The brief
ASB on the transport network is on the rise and TravelSafe approached me to develop a campaign that would help to highlight all the interventions that are across the network in a striking and informative way.
The concept
Using the TravelSafe brand guidelines I was able to extend the colour palette and develop a series of icons to support the infographic style concept.
Where printed the yellow was printed with a spot colour as a hi vis yellow to help the posters to stand out, especially in the darker nights.
The campaign was run across a range of media from printed assets, bus information screens, digital billboards, social media and "a day in the life of" video stings which highlighted the work of GMP's Call Handlers, TravelSafe staff and Police Officers.
