The client
Public Health England / Greater Manchester Combined Authority (GMCA)
The brief
To design a creative based on the headline "We got this" which was chosen by GMCA from submission from students at Oldham College. The campaign was launched on social media at the height of the global pandemic and was to encourage teenagers to wear masks on public transport when travelling too and from school/college.
The concept
"We got this" was chosen as it had several relatable meanings – got a mask to travel, got the confidence to return to face-to-face education and standing together to beat the virus.
I went with a simple duo tone of bright colours, overlaid on photography of young people with a bold headline to help the graphics to stand out amongst the hundreds of other graphics about wearing a mask, washing your hands, etc.
